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How to Understand Emotions in Different Cultures for Digital Nomads- PART 2

How different cultures express emotions?

Imagine working in the reception lobby, and the wifi stops working. Would you openly show your anger? How would you encourage your child to go swimming in the ocean? How would you react when realizing you have made a mistake with your client?

Let’s go to Europe

In individual cultures, such as the USA, Germany, and Finland, people are encouraged to show emotions. Many times people even try to influence the emotions of others. Especially the feelings of joy and happiness are openly displayed. However, you may be misunderstood in other parts of the world where emotions are displayed in a manner.

Expressing positive emotions varies from country to country, even when you compare two individualist countries. During the same life event, another person may show tears of joy, while the other may show a shy smile.

Listen to what Tanja shares with Nomad Stays > Live interview

When thinking about stereotypes of Finland, Finns are definitely considered very neutral with their facial expressions and even before Covid19, we kept our distances from other people. My Mexican husband feels that Finns are sometimes even too neutral when expressing positive emotions, which I can completely agree with. It is not uncommon that when you meet your family after a long time, instead of giving a hug, you just go directly inside and start chatting over a cup of coffee.

What about Asia?

In Asian collectivist cultures, people try to avoid showing strong emotions, especially negative ones. The focus is on nurturing positive moods and feelings to keep the community dynamic harmonious. People may even try to hide their unpleasant emotions by masking them behind smiles or other positive gestures. Therefore, if you are living in Asia, you may find it challenging to know whether the person genuinely agrees with you or not, especially since their communication style is more high-context than in most Western countries.


See Tanja live

Latin America & Mediterranean Countries…

What about Latin America?

In Latin America, Mediterranean countries, and many other collectivist cultures, emotions are expressed with the whole body. Have you ever watched a Columbian soap opera?

During one episode you can see the whole range of emotions. Although soap operas are more dramatic than everyday life, in many Latin countries, emotions are felt and expressed more vividly than in other parts of the world.

Where is the proof?

Gallup’s research found out that Bolivia and El Salvador are the most emotional countries in the world! The study measured how many of the 148 countries experienced five positives and five unpleasant feelings the day before. In Bolivia and El Salvador, 59% of the respondents went through all ten emotions! Russia, Lithuania, and Bangladesh, on the other hand, made it to the bottom of the list.

The next time you discuss with a person coming from a different culture, focus on how they show their feelings. For example, if you communicate with someone from Latin America, you should try to use gestures more and show emotions yourself. If you find this strange, you can take advantage of humour and explain your more neutral behaviour in words.

Tanja Saarinen | Numinos Coaching


Photo by Anita Löfberg


  • 18th July 2023

    Tanja, I’ve read the both parts of your interesting review – I also like that fact about how many ways of expressing joy exists in contrast to so few to express anger. Being a digital nomad for last five years, I understand how important it is to establish communication with local people in the right way – that’s why maybe it would be better to travel in countries with closer traditions. On the other hand, it would be an interesting experience to stay for a while in a country where people express their emotions in a way that differs from your own. Thank you for sharing your thoughts and facts here. Good luck on your travels!


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