How Great Photography Can Boost Your Business Sales

Having a Stay business is about giving people to a feeling of safety, ease, comfort and a home away from home. Great photography can help you create that experience and get keep your stay full all year round.

To sell your stay experience, great photography can trigger all the natural senses, which evokes emotions that will help the buyer decide. One of the best strategies to boost your sales is to listen to your customers.

For example; How have they enjoyed staying their Stay with you? Listen to keywords. Then take photos that show these elements the best. And that’s just one example. Tailor the photos to attract your Ideal customer while also being true to your promise.

Today with so many choices, it has brought stiff completion among stay, and customers want what the photo promise. This means getting a professional that can see through new eyes and understands what your customer wants. It is no longer enough to describe a product with a mediocre image.

However, if you are not willing to invest in good photos, then you must be willing to lower your price to be competitive to get the business, but even then, bad photos can destroy trust. Just think about what you expect when you are searching for a place to stay.

With Longer staying guests, they also want to photos and descriptions of what is in the area that they will experience in the week or the month they stay.

“Some destinations sell better than others, but quality will always sells best”

It is necessary to make the presentation of the product as attractive as possible. Indeed, one of the main techniques to make sales on any platform environment, it is essential to use professional product photography that arouses interest and attracts attention.
In this post, we tell you how good product photography can boost your business sales.

1. First Impressions

This photo is from O’Live Croatia Zadar Nomad Stay

First impressions are what count, and you really only have less than 3 seconds to capture a click-through to your stay. It is believed that a well-taken photograph accounts for at least 80% of making the end sale. Undoubtedly, a good photo makes the buyer pay attention to what you have on offer. It is the main and most visual description of the product. This is the first thing a customer sees when they are about to make a purchase.
According to statistics, 8 out of 10 potential buyers will not consider a product item without a photo.
Therefore, you must ensure that the photo of the product offered is attractive to capture the attention of your customer.

2. Make the Decision Easy
“YES, that’s it; it’s just what I want”. Help make the “YES” decision really easy for the customer. A simple question, would you buy an item based solely on its description? As a customer, you will most likely need some kind of visual reference to feel confident about your purchase decision.

The written text is indeed necessary when indicating the material, Rooms, Kitchen, Living space, Access etc. However, the quality of images offered on the product is decisive in achieving the user’s conversion to a booking platform. People need to feel confident they will be able to have basic comforts and fulfil basic needs for the price they are paying.

If you offer a poor-quality image, the user will mistrust the product and service. This will make him look for another option to get the same product. So help them with great photos to make the decision easy.

3. Increases Sales

It’s no secret that good product photos, in some way as a work of art, attract attention not so much by the objects depicted in them but by their quality and execution. Allow them to visualise what it feels like to be in the space daily.
A well-photographed Stay allows the client to study it. Small details in the photo can capture a person’s attention for a long time. If the person is attracted to the picture, he will be ready to spend more time studying it. As a result, it increases the likelihood of a purchase.

4. Quality Increases Trust

Quality Increases the interest of a customer and brings them back. Nothing can attract a buyer like a well-taken Show cased stay photograph. When buying on the Internet, a person most often cannot evaluate a product or experience in life: he is not able to examine, touch, or try it. A good product photograph can convey all this information.

Unlike the text description prepared by the seller, the photo description is made by the buyer himself. By examining a product on a phone or laptop screen, a person is completely free in judgments and formulations. Simple things like noise (location of the stay) or the smell of the ocean. He sees the most significant details in it and evaluates it according to his own criteria unknown to the seller. This could be as simple as a pet in the picture showing it’s pet friendly; that might be the key decision maker.
A beautiful picture awakens the buyer’s desire to purchase. And on the contrary, in the absence of a well-taken photograph, there is a high possibility that the page with the product will not even be opened.

5. Return Customers Rate

Increase your return customer rate with good photos. A good showcased professional photo reflects the quality of the sold product as accurately as possible and shows its main properties and characteristics are accurate. If the photo does not attract a person, the product page often does not even open. Conversely, good photographs increase the number of visitors and, as a result, increase the number of buyers. In addition, this increases customer loyalty and the likelihood that he will purchase on this platform again in the future.

The problem with low-quality photos is that they often distort the product (its colour, shape, structure) or do not show the existing flaws at all. As a result, the customer buys a product that does not meet his expectations. This leads to disappointment, and the buyer is forced to return the purchase or leave an angry review on the seller’s page. This affects future customers who may want to purchase the same product from you.

“Always check customers’ feedback to see what is unique attributes your property experience has to offer, and use that to create a series of photos that evokes those particular emotions and builds the ideal story for the customer.”

Give your customer not just a bed to sleep but an experience, and let the journey begin with great photos.

It is quite clear that good product photography is a key element when it comes to creating trust in your online store. Potential customers will feel much more secure when buying and, therefore, will buy more if you offer them quality graphic information. So, by taking care of your property and updating the photography to portray the essence of the true experience they will get, you will transmit trust and security to your customers easily.

BONUS TIP: Choose a photographer that knows how to photograph the subject. Often photographers will be very niched in their subject and so ensure you get the correct person with the right experience in property photography.