Discover, Connect, & Empower:

When I first ventured into the vacation rental industry, I never imagined the hurdles I would face as a woman. On one hand, there was my passion for hospitality—creating memorable experiences for guests and owners. On the other, there were persistent challenges: stereotypes, biases, and the constant struggle to be recognized equally in a male-dominated field.

Just as an example, part of my training included learning how to use a digital camera. Even though I’ve always been passionate about photography, the trainer still felt the need to explain how to insert the batteries, including which way the plus and minus signs go.

Attending women’s conferences and circles has always been a turning point for me. They are more than just professional events—they’re safe spaces to connect, share, and grow alongside women who truly understand our struggles and aspirations. It’s a reminder that we don’t have to face these challenges alone.

Women in our industry often encounter issues like:

• Gender stereotypes: Even today, some perceive our roles as less significant or less serious. This can make us feel overlooked or undervalued, even when we pour passion and effort into everything we do.
• Lack of representation: Women remain underrepresented in leadership and decision-making roles. This limits our visibility, our recognition, and our ability to shape the future of the industry.
• Balancing work and personal life: Running a vacation rental—or any business—can be demanding. Juggling work commitments and family life can be overwhelming, especially when support systems are limited or nonexistent.
• Limited access to networks and resources: Building a supportive community and finding mentorship can be difficult. Yet these connections are often the very things that empower us to move forward and innovate.

Statistics Highlighting Women’s Role in the Vacation Rental Industry

As a woman in the industry of Vacation Rentals, and despite the challenges, women are making significant strides in the vacation rental industry. Here are some key statistics:

• Leadership Representation: According to a Rent Responsibly analysis, about 11.1% of vacation rental companies have female CEOs, and 10.7% have female founders. This is slightly higher than the general statistic for Fortune 500 companies, where women run 10.4% of these companies.
• Guest Demographics: In 2023, women accounted for 45% of vacation rental guests, while men made up 55%. This indicates a substantial female presence among consumers in the industry.
• Market Growth: The global vacation rental market size was estimated at USD 89.32 billion in 2023 and is expected to grow at a CAGR of 3.7% from 2024 to 2030. This growth presents opportunities for women to further establish themselves in various roles within the industry.

Why WVREC is Crucial for Women in Vacation Rentals

That’s why I believe participating in WVREC is so crucial. It offers inspiration, valuable insights, and a powerful, intimate network of women who are committed to making a difference. Instead of facing these obstacles alone, we find a collective strength that fuels our confidence and motivates us to keep pushing forward.

For every woman working in vacation rentals, taking part in this conference isn’t just a professional choice—it’s a declaration of your value, your voice, and your commitment to shaping a fairer, more inclusive future. We all deserve to be seen, heard, and empowered.

If you’re in this industry and feel there’s room for growth, change, or simply a space to be truly understood, I encourage you to join us at WVREC, on 25th of September in Genoa, Italy. Together, we can break down barriers and build a brighter future for women everywhere.

Discover Genoa: A Perfect Backdrop for WVREC

Genoa, Italy, is not just a picturesque destination; it’s a city rich in history, culture, and charm. Nestled on the Ligurian coast, Genoa boasts stunning architecture, vibrant markets, and a deep maritime heritage. Here are some highlights to explore while attending WVREC:

• Historic Sites: Genoa is home to the magnificent Palazzo Ducale, a historic palace that has been a center of power for centuries. The Cattedrale di San Lorenzo is another must-see, with its striking Gothic-Romanesque architecture.
• Museums and Art: Dive into Genoa’s artistic side by visiting the Galata Museo del Mare, the largest maritime museum in the Mediterranean, or the Museo di Palazzo Reale, which houses exquisite art collections.
• Local Cuisine: Indulge in Genoa’s culinary delights, from fresh seafood to traditional pesto alla genovese. The city’s bustling markets, like Mercato Orientale, offer a taste of local flavors and vibrant atmosphere.
• Scenic Views: Take a stroll along the Corso Italia promenade or visit the Boccadasse neighborhood for breathtaking coastal views. The Lanterna di Genova, the city’s iconic lighthouse, offers panoramic vistas of the harbor and beyond.

Attending WVREC in Genoa is not just an opportunity to connect and grow professionally; it’s a chance to immerse yourself in a city that embodies resilience, beauty, and innovation. As we gather to empower and uplift each other, Genoa’s inspiring backdrop will undoubtedly enhance the experience.

So, mark your calendars for September 25th and join us in Genoa, Italy. Together, we can break down barriers and build a brighter future for women in the vacation rental industry. Let’s make WVREC a milestone in our journey towards equality and empowerment.

By Guest blogger Cristiana Carpini

CEO| ANBBA delegate | scale Italia org| founder WVREC I female forum member| Professor for the University course for Property Manager UPO